We have an immediate opening for a Product Marketing Manager with a leading medical supply company. This position will be responsible for managing the company’s wound care portfolio and reports to the VP of Marketing.
Compensation Profile: Base: $115K-$140K Bonus: 10% of base Full Medical/Dental/Vision and 401K
Essential Functions:
Responsible for attaining revenue and gross margin budget for assigned product segments.
Maintain a solid understanding of the market by monitoring the competitive landscape, reimbursement information, identifying trends or changes that will impact business, and recommending actions and contingency plans to maximize opportunities.
Perform benchmark analysis, company to market, develop executable plans in collaboration with sales management.
Conduct regular product portfolio analysis and makes recommendations on strategic and tactical plans to align with shifts/trends in the market.
Implement marketing programs and market development initiatives targeted at key customers to grow assigned product lines.
Drive the development of business strategies by capturing and mining market insight and translating it into actionable, differentiated programs.
Develop product promotional materials to support product reimbursement guidelines, and continuing education programs (CEUs).
Manage distribution channel marketing initiatives, including product catalogs and advertising schedule, as well as coordinates and implements industry trade shows.
Support training new sales representatives.
Ensure all programs are aligned with the company’s vision, business objectives, and corporate brand.
Manage relationships with vendors.
Qualifications:
BS/BA in Business or Marketing, MBA and/or professional credentials a plus.
5+ years Health Care Marketing experience with demonstrated success in marketing management a plus.
Demonstrated ability to work across functions to prioritize and drive strategic objectives.
Excellent oral and written communication skills.
Excellent data analytical and visualization skills including Power BI, Excel, Cognos, Access, and Salesforce.com.
High degree of initiative and self-motivation with a strong sense of accountability.
Ability to identify, analyze and solve problems with minimal direction and make decisions with confidence.
Aptitude to successfully prioritize and manage multiple tasks while adhering to deadlines.
Domestic travel required.
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