Director of Marketing - (Incontinence Care, Wound Care) - Orange County, CA

Location: Culver City, CA
Date Posted: 10-09-2017
Director of Marketing(Incontinence Care, Wound Care)

Compensation Profile:

Base Salary:  $125,000.
Bonus:  $25,000 at plan with opportunity for overachievement. 
Full Benefits:  Medical/Dental/Vision.
401K (matching 1:1 for the first 5%).

This position will manage a Marketing Coordinator and eventually a Product Manager responsible for Incontinence Care and Wound Care Products.  Continued growth of the company will provide opportunities for further advancement.  Marketing management experience is required.  Marketing experience with medical disposable products in the Healthcare Industry is preferred.
General Description:
The Director of Marketing - Healthcare plans, directs and coordinates the marketing of the organization's Incontinence Care and Wound Care products and solutions, while also providing overall strategic direction to the business relative to market development. Ultimately, the Director of Marketing - Healthcare is responsible for revenue, profit and share growth of the Healthcare related products and markets served by the hiring company and is viewed within the organization as a strategic leader in driving the corporate mission and overall sales / profit goals within the respective product categories and sales channels.
Key Responsibilities:
  • Manages marketing team personnel and resources within the marketing department and provides strategic direction to the overall activities of the marketing organization.  Is responsible for the overall direction, coordination, and evaluation of these team members. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
  • Develops strategic and tactical marketing direction for all products.  Includes developing the annual marketing plan, defining strategies, tactics and resources necessary to achieve product revenue, profit and share objectives.
  • Researches, analyzes, and monitors financial, payment, technological and demographic market factors, so that opportunities may be capitalized on and the effects of competitive activity minimized.
  • Plans, supports and oversees marketing communications and promotional activities.  Specifically oversees definition, development and introduction of promotional material/sales tools (brochures, trade shows, videos, field updates, web content, etc.) to support and convey the value proposition and build brand equity. 
  • Develops and recommends product pricing strategy, which will allow the company to meet both short-term and long-term revenue and profit targets.
  • Achieves satisfactory profitability and market share performance in relation to pre-set expectations, as well as to general and specific trends within the industry and the economy.
  • Ensures effective control of marketing resources and implementation of corrective actions to ensure achievement of marketing objectives within designated budgets.
  • Analyzes and defines the market for product growth within the assigned segments.  Maintains a served-market analysis defining the total market, company share, competitor share and available share by product market.
  • Provides the data to prepare, update, and control unit demand forecasts supporting effective supply chain management and product distribution channels.
  • Provides leadership and support to other functions via product team management system (Marketing & Sales Operations, Customer Service, Sales, Supply Chain Management, Finance, etc.) specific to the completion of programs and activities critical to achieving business goals.
  • Prepares Marketing activity reports to meet Management and broader organizational information needs.
  • Provides input and support to the Corporation’s leadership in the development of joint ventures, affiliations and partnership arrangements and broader business development needs.  Supports the global marketing strategies.
  • Participates fully with thought leaders and trade groups related to all product segments to keep current on trends and develop personal insight to gain leading edge market knowledge and to represent and build company’s standing with these market influencers.
Skills and Attributes / Education Requirements / Job Availability Requirements:
  • Bachelor’s degree from a 4 year college or university required (An MBA is preferred). 
  • Minimum of 8 years Marketing experience or combined Marketing & Sales experience (Incontinence Care, Wound Care, Skin Health and Clinical experience is a distinct advantage).
  • Excellent oral/written communication and interpersonal skills.  Demonstrated ability to coordinate a high level of activity under a variety of conditions and constraints.
  •  Proficient use & knowledge of Microsoft Software: EXCEL, POWERPOINT, WORD, and OUTLOOK or equivalent e-mail program. Ability to use and maneuver through the internet.
  • Ability to read, analyze and interpret common scientific and technical journals, financial reports, and legal documents.  Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community.  Ability to create presentations and articles for publication that conform to prescribed style and format.  Ability to effectively present information to top management, public groups, and/or boards of directors.
  • Ability to apply mathematical concepts such as fractions, percentages, ratios, and proportions to practical situations.  Requires the ability to use EXCEL software in building financial spreadsheets and analysis.
  • Ability to apply principles of logic or scientific thinking to a wide range of intellectual and practical problems.  Ability to deal with a variety of abstract and concrete variables.
  • Takes prompt action to accomplish objectives; taking action to achieve goals beyond what is required; being proactive (looks for new ways to get better results, generates actionable innovative ideas, challenges paradigms, leverages diverse resources, thinks expansively, and evaluates multiple solutions).
  • Sets high goals for personal and group accomplishment; works to meet or exceed those goals while deriving satisfaction from the process of goal achievement and continuous improvement.
  • Establishes courses of action for self and others to ensure that work is completed efficiently (prioritizes, determines tasks and resources, schedules, leverages resources, stays focused).
  • Understands and analyzes business issues and trends along with their industry and customer implications.  This includes knowledge of market and industry, understanding current and future business needs, and devising effective long-term business strategies to ensure success.
  • Identifies and understands issues, problems, and opportunities; comparing data from different sources to draw conclusions; using effective approaches for choosing a course of action or developing appropriate solutions; taking action that is consistent with available facts; constraints, and probable consequences.
  • Solves practical problems and contends with a variety of concrete variables in situations where limited standardization exists.  Interprets a variety of instructions furnished in written, oral, diagram, or scheduled form.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
A competitive package consisting of a base salary, a variable component and a full benefits package will be provided to attract outstanding talent. 
Disclaimer:  The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of all employees assigned to this job.
LEE WEBER GROUP--Placing you in a Better Future
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